GE in India


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Case Details:

Case Code : BSTA131
Case Length : 12 Pages
Period : 1902-2005
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : India
Industry : Multi sector

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For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

The BPO Business

Though GE could legitimately claim having flagged off the BPO industry in India, the foray into BPO had almost been accidental. Bayman recalled : "It never was a GE business. Now the feeling in the company is that if you're not doing this stuff in India, then there's something the matter with you."...

Research & Development

As it expanded its presence in the country, GE realized India was the right place for R&D with the right talent, available at a fraction of the costs in the US. The Technology Center in Bangalore was initially meant to be a facility for the plastics business.

But noting how competent Indians working in R&D in the US were and sensing the broader potential, GE had invested $80 million to scale it up into a multi-disciplinary global R&D centre...

Building Human Resources

GE had been successful in building an excellent management team in India. Many of GE's global people and business initiatives had been faithfully transplanted in the Indian operation to ensure that a one-company philosophy pervaded across the different businesses and companies. About 1,200 people were trained in GE practices and values every year...

The Road Ahead

As 2005 drew to a close, Bayman was looking at new opportunities. For instance, the rapid emergence of low-cost airlines in India was likely to give a boost to the manufacturing of aircraft engines, maintenance services, and leasing (GE owns 1,300 aircraft, more than any commercial carrier, that it leases out to airlines)...

Exhibits

Exhibit 1: Market Opportunity in India
Exhibit 2: 5 Reasons Why Things are Coming Together for GE in India
Exhibit 3: The Third Coming 2005 could be a New Beginning for GE


 

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